Your time is up, publishers. Book piracy is about to arrive on a massive scale

An article by Adrian Hon, originally published in Telegraph.co.uk

If book publishers want to see the next decade in any reasonable health, then it’s absolutely imperative that they rethink their pricing strategies and business models right now. I hope this example will illustrate why:

I’m a big fan of Iain Banks’ novels; I always buy them in hardback as soon as they come out. It doesn’t matter what reviewers say, I need to have his books immediately. His latest novel, Surface Detail, came out a few days ago and promptly arrived at my office – all 627 pages of it. I lugged the thing home and began reading it this morning.

Being a Culture novel, it’s a real page-turner and I found it difficult to pull myself away from it. I didn’t want to lug it back to the office again, not least because I didn’t have any space left in my bag, so I did the unthinkable – I googled surface detail ePub so I could download and read it on my iPad (and iPhone).

I try doing this every six months or so, and I usually end up mired in a swamp of fake torrent links and horrible PDF versions; for what it’s worth, this was mostly out of curiosity, since six months ago I didn’t own an iPad.

This time, it took me 60 seconds to download a pristine ePub file, and another five minutes to move it to my iPad and iPhone. While this was going on, I took the opportunity to poke around the torrent sites and forums that my search had yielded, and discovered a wonderful selection of books, including:

Freedom, by Jonathan Franzen

Our Kind of Traitor, by John le Carre

Jump! by Jilly Cooper

The Fry Chronicles, by Stephen Fry

Eat Pray Love, by Elizabeth Gilbert

Solar, by Ian McEwan

Zero History, by William Gibson

Obama’s Wars, by Bob Woodward

Now, that’s not all of the current bestsellers, but it’s not a bad start. “Oh, but we’ve still got the backlist!” I hear some publisher cry. No such luck, because some helpful pirate has bundled entire collections of popular backlist novels into a single torrents, including:

Iain M. Banks’ Culture novels

Terry Pratchett’s Discworld novels

Lord of the Rings

Narnia

Harry Potter

Artemis Fowl

Twilight

The Hunger Games

Every Ken Follett book

Every Stieg Larsson book

Every Stephen King book

Every Douglas Adams book

etc.

Pretty much all of these books are available in ePub, mobi, PDF and every other popular format (the non-fiction and literary selection is much worse though, which probably reflects the tastes of the people uploading the torrents – that’ll change soon enough).

I am not a torrent-finding genius – I just know how to add ‘ePub’ to the name of a book or author. I don’t need a fast internet connection, because most books are below 1MB in size, even in a bundle of multiple formats. I don’t need to learn how to use Bittorrent, because I already use that for TV shows. And Apple has made it very easy for me to add ePub files to my iPad and iPhone. So really, there is nothing stopping me from downloading several hundred books other than the fact that I already have too much to read and I think authors should be paid.

But why would the average person not pirate eBooks? Like Cory Doctorow says, it’s not going to become any harder to type in ‘Toy Story 3 bittorrent’ in the future – and ‘Twilight ePub’ is even easier to type, and much faster to download to boot.

After Christmas, tens of millions of people will have the motive, the means, and the opportunity to perform book piracy on a massive scale. It won’t happen immediately, but it will happen. It’ll begin with people downloading electronic copies of books they already own, just for convenience’s sake (and hey, the New York Times says it’s ethical!). This will of course handily introduce them to the world of ebook torrents.

Next, you’ll have people downloading classics – they’ll say to themselves, “Tolkein and C. S. Lewis are both dead, so why should I feel bad about pirating their books?” Then you’ll have people downloading ebooks not available in their country yet. Then it’ll be people downloading entire collections, just because it’s quicker. Then they’ll start wondering why they should buy any ebooks at all, when they cost so much. And then you go bust.

(In case you think this is just a scary story, think again – a conservative estimate this month suggests there are 1.5-3 million people looking for pirated eBooks every day [nb: this is a link to a PDF]. A suggestion: If you gave away a free eBook copy with physical books, that might help things. A bit.)

But of course I’m exaggerating. Most publishers won’t go bust. eBook prices will be forced down, margins will be cut, consolidation will occur. New publishers will spring up, with lower overheads and offering authors a bigger cut. A few publishers will thrive; most publishers will suffer. Some new entrants will make a ton of cash; maybe there’ll be a Spotify or Netflix for books. Life will go on. Authors will continue writing – it’s not as if they ever did it for the money – and books will continue being published.

Three years ago, I wrote a blog post called The Death of Publishers. Back then, most commenters didn’t believe that eBook readers would ever rival physical books for convenience and comfort. They didn’t think that it would ever be that easy to pirate books. The post caused a splash at the time, but it didn’t change anything.

Here’s an excerpt:

Book publishers have had a longer grace period than the other entertainment industries. Computers and iPods had an easy time besting DVDs and CDs, but it’s been difficult to make something that can compete with a book. It may be strange to hear, but a book is a fantastic piece of technology. It’s portable, it doesn’t need batteries, it’s cheap to print and easy to read. This has led many publishers to complacency, thinking there’s something special about books that will spare them from the digital revolution. They’ve seen so many poor or substandard eBook readers that they think it’ll never be done properly.

They’re wrong. eBook readers are about to get very good, very quickly. A full colour wireless eBook reader with a battery life of over a week, a storage capacity of a thousand books, and a flexible display will be yours for $150 in ten years time. If this sounds unbelievable, consider this – the first iPod was released only six years ago and cost $400. Imagine what an iPod will look like in four years time.

How wrong I was! It’s only taken us three years to get the Kindle 3 at a mere $189, with a battery life of a month and a storage capacity of 3500 books. Sure, it doesn’t have colour or a flexible display, but it does have global wifi and 3G, and it’s a lot lighter than I thought it might be. Give it another year or two and we’ll have that colour as well.

(I was also wrong about scanning and OCRing being the main way of pirating books – turns out it was people cracking the DRM of eBooks that publishers had helpfully formatted and distributed themselves!)

But I was right about the complacency of publishers. They’ve spent three years bickering about eBook prices and Amazon and Apple and Andrew Wylie, and they’ve ignored that massive growling wolf at the door, the wolf that has transformed the music and TV so much that they’re forced to give their content away for practically nothing.

Time’s up. The wolf is here.

Kurt Vonnegut: How to Write a Short Story

Kurt Vonnegut: How to Get a Job Like Mine

Elif Shafak: The Politics of Fiction

Story Structure

I'm in the process of reading Robert McKee's classic guidebook for creative writing, Story: Substance, Structure, Style, and the Principles of Screenwriting. I've also read some months back another classic on stories, The Hero With a Thousand Faces, by Joseph Cambell. I also recently stumbled on the video clip below. I'd like to look into the 8 steps provided and see how it parallels with McKee's Story and Cambell's Hero, as well as Christopher Booker's Seven Basic Plots.

On Happiness

A prerequisite, I think, is that you ought not to be intelligent.

I remember once, having sprained an ankle, I couldn’t sleep because of the throbbing pain, and while so beset in the midnight hours my empathies stretched out to all those other wretched souls writhing in pain far worse than my own. I cried for the victims of all sorts of cancers, bemoaning their tortured fates, squirming from their ache in cold, hygienic, marbled hospital wards. I knew very well that my sprained ankle, such a silly ailment if there ever was one – the bane of the clumsy – could compare in no way to the agony felt by the really ill. It is in our own moments of suffering that we can have empathy with the suffering of others, and I’m sure many a man has felt similar compassion when he found himself in a situation of discomfort.

The intelligent man, the honest man, need no autobiographical moment to evoke empathy. The artificial construct of the imagination, yeah the knowledge of life (that life is a series of experiences many of which are toil and suffering), is enough to create in the intelligent man, yes the honest man, sympathies with people he do not know but for the anthropomorphic moulding of his imaginings. Of course, one can be intelligent and deceitful and lie to yourself; assembling a padded cage of denial. Yet, one has to wonder whether such a man can authentically be called intelligent.

However, if you are a wise man, i.e. honest and intelligent, you will always be aware that your own happiness rings as a foiled mocking note against the unheard cries of the suffering. For this reason, I believe, the intelligent man cannot be happy. An intelligent man that welcomes self-deceit cannot be happy for his own lies taunt him; the intelligent man that in honesty accepts the true state of affairs is unhappy too, for the truth of others’ suffering flies in the face of his own comforts and pleasures.

The solution is to be either a simpleton or a sadomasochist. As for the former, that’s not much of a choice. A simpleton ambitious for intelligence will not know the life of discontent that awaits him until he has acquired sufficient intelligence and once he has acquired it, it will be too late; for one can seldom return to your former state of stupidity. As for the latter, you need to be of that tandem-disposition. Being only a sadist will not ensure you durable happiness, since it is only a matter of time before some suffering befell you too. And being a masochist only will not cause enduring happiness either, for some fickle good fortune tends to smile, occasionally, even on the most unfortunate of creatures. Only a sadomasochist, and better yet a stupid one at that, who is preferably void of intellectual ambition, can truly be happy this side of Heaven. Ironically, it is Heaven, of all places, where the sadomasochist would suffer most, and not be happy.

C-R-A-P-ify Your Graphic Design

Robin Williams spells out the four basics of effective graphic design in her book The Non-Designer's Design Book: Design and Typographic Principles for the Visual Novice. The following from Daniel H. Pink's A Whole New Mind (2006):

1. Contrast. "If the elemenst (type, color, size, line thicknesses, shape, space, etc.) are not the same, then make them very different."
2. Repetition. Repeating visual elements "helps develop the organization and strengthens the unity" of your brochure, newsletter, or letterhead.
3. Alignment. "Nothing should be placed on the page arbitrarily. Every elements should have some visual connection with another element on the page."
4. Proximity. "Items relating to each other should be grouped close together."